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Juventus Stadium

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Juventus Stadium - Italy Juventus Stadium - Italy

Juventus Stadium is an all-seater association football stadium in the Vallette borough of Turin, Italy, and the home of Serie A club Juventus.

The stadium was built on the site of Juventus's and Torino's former home, Stadio delle Alpi, and is the only fully owned football stadium in Serie A. It was opened at the start of the 2011–12 season and has a capacity of 41,000 spectators. The stands are just 7.5 m from the pitch, a major improvement from the Stadio Delle Alpi. The distance between the last row of the grand stand and the pitch is 49m.
The first match played was a friendly against the world's oldest professional football club Notts County on 8 September 2011 where the match ended 1-1. Veteran striker Luca Toni found the net after Fabio Quagliarella failed to convert a penalty. The first official competitive match was Juventus - Parma which was played on 11 September 2011 where Stephan Lichtsteiner scored the first goal in the new stadium on the 17th minute. On March 20th 2012, UEFA confirmed Juventus Stadium will host the 2014 UEFA Europa League Final

Background
Juventus's previous permanent home ground, the Stadio delle Alpi, was completed in 1990 to host matches for the 1990 World Cup. The club's move from their previous ancestral home, the Stadio Comunale, to the Stadio Delle Alpi was controversial. The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track. Despite Juventus being the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio Delle Alpi was dismal. Average attendance was only a third of the stadium's 67,000 capacity. The club bought the stadium from the local council in 2003 much to the delight of their loyal fans.
Juventus moved out of the unpopular stadium in 2006 and began plans to build a more intimate and atmospheric venue. During that period, they played their matches at the newly-renovated Stadio Olimpico, which was also unpopular due to its low capacity.
In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio Delle Alpi. The new stadium, built at a cost of €100 million (£90 million), features modern facilities such as executive boxes. The completion of Juventus Stadium made Juventus the only Serie A club to build and own their stadium at the time. Then-club president Giovanni Cobolli Gigli described the stadium as "a source of great pride." The opening ceremony of the stadium was held on 8 September 2011, with an historical exhibition match against Notts County. The game ended 1-1 with goals from Luca Toni and Lee Hughes coming in the second half. In return, Notts County have extended an invitation to Juventus for a return match at Meadow Lane in 2012 to celebrate County's 150th anniversary.
The highest attendance at the stadium is 40,045 on 20 March 2012 for Coppa Italia match against AC Milan which ended 2-2 (3-2) Juventus won on aggregate. The highest league attendance is 38,536 on 25 March 2012 in a Derby d'Italia match against Inter Milan. Juventus won the game 2-0.

Environmental compatibility
The construction project aimed to ensure a low environmental impact of the work of the construction site via the use of advanced environmentally sustainable technologies. This stadium is constructed to reduce energy consumption from non-renewable energy sources by reducing waste and optimizing the resources available. The stadium can produce the electricity it needs using solar energy captured through photovoltaic panels; it produces warm water which heats rooms, changing rooms, kitchens and football field through a network of district heating, heats hot water for the dressing rooms and kitchens of restaurants using solar thermal systems. These alternative energy sources are aimed at helping stadium meet the criteria dictated by the Kyoto protocol by generating multiple results:

  • Reductions of greenhouse gases
  • No air pollution
  • No risk of fire
  • Integration with district heating
  • Containment of waste
  • Intensive exploitation of solar energy through solar tracker tools
  • No production of chemical or acoustic emissions
  • Reuse of rainwater
  • Reduction of at least 50% of water needed for irrigation of the field

In addition to the construction of the plant, some of the material of the old Stadio Delle Alpi has been recovered and reused saving 2.3 million euros.

 

Juventus Premium Club
The stadium includes 3,600 premium seats and 120 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs with personal LCD televisions, exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access to the museum (starting in 2012).
The Juventus Premium Club is the Juventus corporate hospitality project, aimed at to companies who wish to entertain their clients and partners to lunch or dinner at the Juventus stadium before the match.
In addition, the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles. A new museum dedicated to Juventus's history is located nearby.

Naming rights
Juventus signed an agreement with Sportfive Italia which gave the company "exclusive naming and partial promotional and sponsorship rights for the new stadium." In the agreement, Sportfive was given the rights to the name of the stadium and to market the sky boxes and VIP seats.

Services

  • Stadium tour
    A 70-minute guided tour of the stadium is offered every day. Guests are taken around to see the dressing rooms, facilities, museum and the pitch.
  • Area12 Shopping Centre
    On 27 October, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, 2 bars, 3 restaurants and the first E.Leclerc-Conad hypermarket to feature a drive-through service, allowing customers to do their shopping online and collect their pre-packed goods. The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed by Giugiaro and architect Alberto Rolla.
    The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner), a company which sees the agreement between Nordiconad from Modena, the Northern Italy Cooperative of Gruppo Conad, Cmb from Carpi (MO) and Unieco from Reggio Emilia, two Italian companies in the field of shopping centre building.

Europa League Final 2014
On March 20th 2012, UEFA confirmed Juventus Stadium will host the 2014 UEFA Europa League Final
UEFA explained in a statement:
Juventus Stadium will stage the final of the 2013/14 UEFA Europa League, with the new home of Turin's most famous footballing export having opened in September 2011. The 41,000-capacity arena stands on the site of the old Stadio Delle Alpi (stadium of the Alps) which had been inaugurated in 1990 to host matches at that summer's FIFA World Cup. Juventus bought the old stadium, which they once shared with local rivals Torino FC, from the local authorities in order to build their new home. They are the first major Italian club to own their own ground. Founded in 1897, La Vecchia Signore (the old lady) have won 27 Italian titles and nine Italian Cups as well as all three of UEFA's major club tournaments: the European Champion Clubs' Cup/UEFA Champions League in 1984/85 and 1995/96; the European Cup Winners' Cup in 1983/84; and the UEFA Cup in 1976/77, 1989/90 and 1992/93. Only AFC Ajax and FC Bayern München can also claim this feat. Turin has never witnessed a final of Europe's top club competition, although eight previous finals have taken place in Italy: four at Rome's Stadio Olimpico, three at San Siro in Milan and one at Bari's Stadio San Nicola. Juventus's three UEFA Cup successes were contested over two legs: the first two saw them play at the Stadio Comunale, with only the last one, in 1992/93, being partially decided at the Stadio Delle Alpi.

Future developments
Continassa Project On, 11 June 2010 Juventus acquired for one million euros by the City of Turin on 50-year leasehold on the 270,860 m² Continassa area with the aim to redevelop over ten years with a series of projects and an investment of at least 60 million.
The project includes, among others, the construction of the future headquarters of the club - which will be built in the Continassa, the club has pledged to construct a Juventus Soccer School (the school football team Juventus) and will also build hotels.

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